- Wed, 15 May 2013 - Rebranding Abercrombie & Fitch
There has been a lot of buzz lately about Abercrombie & Fitch CEO Mike Jeffries statements on the type of people he would like to attract to his stores. Jeffries has made statements such as, "In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he says. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot ...
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- Wed, 08 May 2013 - Good News for Twitter Advertisers
Within the past couple years, Twitter opened their advertising API to third parties, which has allowed companies to create more sophisticated advertising. When they launched this new program they were partnered with Adobe, Hootsuite, Salesforce, SHIFT and TBG Digital.On Tuesday Kevin Weil, Twitter's senior director of product for revenue at Twitter, made the announcement that advertising on Twitter will now be open to all U.S. users. The change from invite-only advertising to all U.S. users is due ...
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- Wed, 24 Apr 2013 - Facebook Revamps Brand Pages
Facebook has changed once again, no surprise there! But this time they made huge improvements to the mobile app. Facebook has been changing the design of its mobile brand pages. This new design has been focused around interaction instead of content, which is easily accessible at the top of the page. New changes to the Facebook web page are coming soon!Facebook took a different approach by changing their site to be more mobile friendly. More than half ...
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- Wed, 13 Mar 2013 - Facebook's Timeline is Changing....Again!
Can you handle all the changes in less than one week? Facebook has made yet another change to their website! They have created a new layout for your timeline. Originally, this design was being tested in New Zealand, but now has now expanded to affect all users.Your timeline navigation will now be located in the top right corner. The "About Me" information will now have its own box below your profile picture. Your name will ...
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- Wed, 20 Feb 2013 - Powerhouse USA Congratulates the 2013 Orlando ADDY Award Winners
The ADDY Awards have announced their 2013 winners, among them Disney’s Yellow Shoes Creative group and Hard Rock Café took home multiple awards. The ADDY Awards are organized yearly by the local chapter of the American Advertising Federation. This group selects and recognizes the talent and hard work that go into Orlando ads and celebrates the creative excellence and achievements in our advertising community!The ADDY Awards are unique among advertising and creative competitions since they include three ...
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- Wed, 13 Feb 2013 - Orlando Ad Market Finishes Strong First Quarter: Good Second Quarter Forcasted
Orlando ad spending has increased throughout the first quarter but despite previous quarters experiencing sluggish markets. Both TV and radio have seen spending gains in numerous categories this quarter. TV spending was up 10 to 15 percent in January, and it’s expected to be up at least 10 percent year-to-year for the remainder of the quarter. Large categories including auto, financial, telecom and furniture have all increased spending by double-digit percentages versus a year ago, putting a ...
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- Wed, 06 Feb 2013 - Super Bowl Ads that Confused Us All
BlackBerry and Best Buy are two struggling companies with a whole lot in common when it comes to their failing business models and slump in stock sales. Now they are also two companies who have recently given the world two terrible Super Bowl 2013 ads which don’t seem to have much hold on consumers. BlackBerry’s recent introduction of its new Z10 smartphone, which was unveiled last week was intended to keep its current customers engaged ...
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- Mon, 28 Jan 2013 - Infographics: The Newest Way to Digest Data
Infographics have been popping up in social media everywhere recently and the buzz is all about how they educate viewers more quickly and efficiently than traditional posts. Infographics visually express data via the use of small icons, bits of text and basic graphs; this seems to be the best formula to help viewers digest content faster. With info expressed visually and usually in within a moderate amount of space viewers are more likely to view ...
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- Wed, 16 Jan 2013 - Mobile Business Apps: Increasing Productivity and Revenue
The buzz is all about mobile business apps! Mobile productivity and process apps went mobile in 2012 and revenue associated with them is estimated to be around $25 billion for 2012. Research firm Strategy Analytics says this number is expected to rise to $50 billion by 2017. The mobile experience has evolved from simple mobile email and messaging apps to productive apps with content authoring abilities like enterprise resource planning (ERP) and consumer resource management ...
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- Mon, 31 Dec 2012 - Marketing Predictions for 2013
In 2012, there were increased developments for marketers. Social media sites, such as Facebook, created a massive mobile advertising business. Now the question is, what does 2013 have to offer? Advertising experts got together to show marketing predictions for the year to come.The first strategy experts explored was “Mobile-First Strategy.” Facebook and Google are two sites responsible for the mobile ad spending tripling to $4 billion in 2012. According to eMarketer, “we expect mobile ads ...
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